Looking out for the environment.
Please log in to view favorites
Login for faster checkout
Don’t have an online account yet?
Add 2nd pair for $48.00
Maximize Your Savings
Men's frames made with a lot of heart. Strong, bold, and sturdy frames in a soft square shape open up expression and suit men with larger faces.
Natural, neutral finishes like a spotty tortoise or a two-toned black and Havana offer a classic style with a contemporary kick. A perfect pair of weekend specs, sit back and relax – Heartland knows who's boss.
Brands and frame selection may vary by location.
Measurements are typically printed as three numbers inside your frame.
If you already have glasses that fit well, find those frame measurements to use as a guide. We recommend looking for new glasses within:
Standard frames typically have a combined Lens and Bridge Width of 64-72.
For glasses with a wider fit, look for a combined Lens and Bridge Width of 72 or more.
For petite frames, look for a combined Lens and Bridge Width of 63 or less.
Stay signed in for a maximum of 30 days. Do not check this option if using a shared computer. You can cancel the continuously signed in setting by Signing Out from My Account.