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Secure Passwords

Account passwords must be at least 8 characters and are case sensitive.

To create a secure password, follow the guidelines:

Use a combination of upper case and lower case letters, numbers and special characters (?_!@#).

The longer the password, the more secure it is! But make sure it's easy to remember.

This password should be different than any of your other online accounts (bank, social, media, email).

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Use a combination of upper case and lower case letters, numbers and special characters (?_!@#).
The longer the password, the more secure it is! But make sure it's easy to remember.
This password should be different than any of your other online accounts (bank, social, media, email).
Don't use personal information (name, phone, numbers, DOB) or common passwords (password, qwerty, sarah1231).

Note: We will never ask you to provide your password by e-mail or phone.

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All Heartland Rectangle Metal Eyeglasses (36) filtered

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Sizing Guide

Measurements are typically printed as three numbers inside your frame.

Lens Width (30-65mm)
Bridge Width (10-25mm)
Temple Length (100-160mm)

Frame Measurements on Your Current Frame

Fit

If you already have glasses that fit well, find those frame measurements to use as a guide. We recommend looking for new glasses within:

1-3mm of your current Lens Width
1-2mm of the Bridge Width
4-6mm of the Temple Length

Looking for a Specialty Fit?

Standard frames typically have a combined Lens and Bridge Width of 64-72.

For glasses with a wider fit, look for a combined Lens and Bridge Width of 72 or more.

For petite frames, look for a combined Lens and Bridge Width of 63 or less.

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Heartland Rectangle Metal

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Heartland Jason
$89.95

1 color

Heartland Jason

$89⁹⁵

In-Store Exclusive

Black frame color

Heartland WC 2019-9
$79.95

1 color

Heartland WC 2019-9

$79⁹⁵

In-Store Exclusive

Pink frame color

Heartland Adam
$79.95

2 colors

Heartland Adam

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Silver frame color
Gray frame color

Heartland Liam
$79.95

1 color

Heartland Liam

$79⁹⁵

In-Store Exclusive

Gray frame color

Heartland Noah
$79.95

1 color

Heartland Noah

$79⁹⁵

In-Store Exclusive

Black frame color

Heartland Chester
$79.95

1 color

Heartland Chester

$79⁹⁵

In-Store Exclusive

Black frame color

Heartland Lily
$79.95

1 color

Heartland Lily

$79⁹⁵

In-Store Exclusive

Purple frame color

Heartland H W1022
$89.95

2 colors 2 colors

Heartland H W1022

$89⁹⁵

In-Store Exclusive

$89⁹⁵

In-Store Exclusive

Red Gold frame color
Blue Gold frame color

Heartland 1052
$79.95

2 colors

Heartland 1052

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Black frame color
Gray frame color

Heartland 1053
$79.95

2 colors

Heartland 1053

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Silver frame color
Blue frame color

Heartland H M1066
$79.95

1 color

Heartland H M1066

$79⁹⁵

In-Store Exclusive

Black frame color

Heartland H M1065
$79.95

1 color

Heartland H M1065

$79⁹⁵

In-Store Exclusive

Gray frame color

Heartland H M1030
$89.95

1 color

Heartland H M1030

$89⁹⁵

In-Store Exclusive

Gray frame color

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*In certain states, eye exams provided by independent practices. Exam + 2 Pair offer includes two $79.95 frames with single-vision prescription uncoated plastic lenses and exam for the same person. Offer cannot be combined with any other discount, coupon, or insurance plan. Click here if you are a resident of California, Florida, Tennessee, Texas, or Washington. Certain activities provided via the website may be covered by U.S. Patent 5,930,474.

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