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Account passwords must be at least 8 characters and are case sensitive.

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Use a combination of upper case and lower case letters, numbers and special characters (?_!@#).

The longer the password, the more secure it is! But make sure it's easy to remember.

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Use a combination of upper case and lower case letters, numbers and special characters (?_!@#).
The longer the password, the more secure it is! But make sure it's easy to remember.
This password should be different than any of your other online accounts (bank, social, media, email).
Don't use personal information (name, phone, numbers, DOB) or common passwords (password, qwerty, sarah1231).

Note: We will never ask you to provide your password by e-mail or phone.

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Sizing Guide

Measurements are typically printed as three numbers inside your frame.

Lens Width (30-65mm)
Bridge Width (10-25mm)
Temple Length (100-160mm)

Frame Measurements on Your Current Frame

Fit

If you already have glasses that fit well, find those frame measurements to use as a guide. We recommend looking for new glasses within:

1-3mm of your current Lens Width
1-2mm of the Bridge Width
4-6mm of the Temple Length

Looking for a Specialty Fit?

Standard frames typically have a combined Lens and Bridge Width of 64-72.

For glasses with a wider fit, look for a combined Lens and Bridge Width of 72 or more.

For petite frames, look for a combined Lens and Bridge Width of 63 or less.

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Heartland H W1031
$89.95

1 color 1 color

Heartland H W1031

$89⁹⁵

In-Store Exclusive

Green Tortoise frame color

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*In certain states, eye exams provided by independent practices. Exam + 2 Pair offer includes two $79.95 frames with single-vision prescription uncoated plastic lenses and exam for the same person. Offer cannot be combined with any other discount, coupon, or insurance plan. Click here if you are a resident of California, Florida, Tennessee, Texas, or Washington. Certain activities provided via the website may be covered by U.S. Patent 5,930,474.

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